Senior Manager – Performance Marketing Jobs in Dubai | Emirates Post Careers


Emirates Post
Senior Manager - Performance Marketing Jobs in Dubai | Emirates Post Careers
Senior Manager – Performance Marketing Jobs in Dubai | Emirates Post Careers
Strategy, Policy and Procedures
- Develop and oversee comprehensive performance marketing strategies across multiple channels including social media, search engine marketing (SEM) and display advertising in compliance with the 7X overall objectives.
- Oversee comprehensive marketing planning, budgeting and ROI analysis to ensure strategic alignment, financial efficiency and measurable impact across all marketing initiatives.
- Develop and implement performance marketing policies, procedures, and best practices to facilitate change adoption, including initiatives and communications.
- Establish and monitor marketing KPIs for the department.
- Deal with sensitive and confidential information related to work with discretion to protect the interests of 7X.
Marketing Campaigns
- Lead and oversee the end-to-end management of performance marketing campaigns, including planning, execution and optimization for maximum revenue and increased return on investment.
- Direct and oversee A/B testing, audience segmentation and other experimental strategies to optimize creative assets, targeting strategies and bidding techniques for improved campaign effectiveness.
- Ensure real-time, analysis and adjustment of marketing campaigns based on performance data to meet or exceed ROI targets.
- Collaborate with creative and marketing teams to test new strategies and innovative approaches, ensuring alignment and maximizing campaign effectiveness.
- Drive measurable improvements in ROI and reduce cost per acquisition (CPA) across all channels, optimizing campaign performance and maximizing budget efficiency.
- Direct and oversee content strategies across multiple platforms to effectively target audiences and achieve marketing goals.
Data Analysis & Insights
- Conduct quantitative analysis to assess campaign performance, utilizing data-driven insights into key metrics.
- Transform data insights into actionable recommendations to optimize campaigns, budget allocation, improve ROI and achieve higher levels of engagement and retention.
- Identify performance issues within marketing efforts and conduct thorough root cause analysis using tools like Google Analytics, ensuring timely identification and resolution of underlying challenges.
- Develop easy-to-use reporting and visualization dashboards to present complex analyses in a clear, accessible format for stakeholders, enabling data-informed decision-making.
Channel Management and expansion
- Identify and evaluate new performance marketing channels, partnerships, creative methods and tools to expand online presence and reach broader audiences.
- Ensure that each channel’s unique strengths are maximized, balancing investments across established and new channels reach diverse customer segments.
- Stay updated on the latest trends, technologies, and best practices in performance marketing to keep the company at the forefront of digital marketing innovation.
Budget Management and ROI
- Direct and oversee the performance marketing budget, ensuring resources are allocated effectively across channels to maximize return on investment.
Synergies with stakeholders
- Collaborate with cross-functional teams such as product, sales, and data analytics to leverage insights and drive growth.
- Collaborate closely with content teams to ensure campaigns are fully aligned with overall marketing and brand strategies for cohesive messaging.
- Build effective relationship with partners and clients to strengthen relationships and support campaign success.
Talent Management
- Ensure a high standard of employee motivation through regular employee communication, training and equipping with the best tools to achieve the maximum results.
- Set comprehensive goals for performance & growth ensuring the team is capable of delivering the strategic intent.
Reporting
- Present reports on channel sales performance, partner engagement and campaign effectiveness and provide recommendations for improvement.
Other Tasks
- Perform any other responsibilities relating to this job request or work task as allocated by the Line Manager.
Responsibilities
Strategy, Policy and Procedures
- Develop and oversee comprehensive performance marketing strategies across multiple channels including social media, search engine marketing (SEM) and display advertising in compliance with the 7X overall objectives.
- Oversee comprehensive marketing planning, budgeting and ROI analysis to ensure strategic alignment, financial efficiency and measurable impact across all marketing initiatives.
- Develop and implement performance marketing policies, procedures, and best practices to facilitate change adoption, including initiatives and communications.
- Establish and monitor marketing KPIs for the department.
- Deal with sensitive and confidential information related to work with discretion to protect the interests of 7X.
Marketing Campaigns
- Lead and oversee the end-to-end management of performance marketing campaigns, including planning, execution and optimization for maximum revenue and increased return on investment.
- Direct and oversee A/B testing, audience segmentation and other experimental strategies to optimize creative assets, targeting strategies and bidding techniques for improved campaign effectiveness.
- Ensure real-time, analysis and adjustment of marketing campaigns based on performance data to meet or exceed ROI targets.
- Collaborate with creative and marketing teams to test new strategies and innovative approaches, ensuring alignment and maximizing campaign effectiveness.
- Drive measurable improvements in ROI and reduce cost per acquisition (CPA) across all channels, optimizing campaign performance and maximizing budget efficiency.
- Direct and oversee content strategies across multiple platforms to effectively target audiences and achieve marketing goals.
Data Analysis & Insights
- Conduct quantitative analysis to assess campaign performance, utilizing data-driven insights into key metrics.
- Transform data insights into actionable recommendations to optimize campaigns, budget allocation, improve ROI and achieve higher levels of engagement and retention.
- Identify performance issues within marketing efforts and conduct thorough root cause analysis using tools like Google Analytics, ensuring timely identification and resolution of underlying challenges.
- Develop easy-to-use reporting and visualization dashboards to present complex analyses in a clear, accessible format for stakeholders, enabling data-informed decision-making.
Channel Management and expansion
- Identify and evaluate new performance marketing channels, partnerships, creative methods and tools to expand online presence and reach broader audiences.
- Ensure that each channel’s unique strengths are maximized, balancing investments across established and new channels reach diverse customer segments.
- Stay updated on the latest trends, technologies, and best practices in performance marketing to keep the company at the forefront of digital marketing innovation.
Budget Management and ROI
- Direct and oversee the performance marketing budget, ensuring resources are allocated effectively across channels to maximize return on investment.
Synergies with stakeholders
- Collaborate with cross-functional teams such as product, sales, and data analytics to leverage insights and drive growth.
- Collaborate closely with content teams to ensure campaigns are fully aligned with overall marketing and brand strategies for cohesive messaging.
- Build effective relationship with partners and clients to strengthen relationships and support campaign success.
Talent Management
- Ensure a high standard of employee motivation through regular employee communication, training and equipping with the best tools to achieve the maximum results.
- Set comprehensive goals for performance & growth ensuring the team is capable of delivering the strategic intent.
Reporting
- Present reports on channel sales performance, partner engagement and campaign effectiveness and provide recommendations for improvement.
Other Tasks
- Perform any other responsibilities relating to this job request or work task as allocated by the Line Manager.
Qualifications
Qualifications and Knowledge:
- Bachelor’s degree in business, Information Technology, Data Analytics or a relevant field.
Experience:
- 8-10 years of experience as a digital marketing leader with a proven track record of building and scaling acquisition campaigns in a technology or digital environment with a strong focus on ROI.
Job Specific Skills (Technical Competencies):
- Development and execution of marketing campaigns across diverse platforms.
- Strategy and execution of social media, search, email marketing and performance-oriented channels.
- Deep understanding of data or data modelling, with the ability to identify actionable insights.
- Data analysis tools (e.g., Google Analytics, Tableau).
- Marketing automation platforms like Hubspot, Marketo or Pardot.
- Understanding of customer segmentation, personalization and audience targeting strategies.
- Budget Management and ROI.
- Industry trends, technologies and best practices in digital marketing and performance advertising.
- Excellent communication and presentation skills.
To apply for this job please visit gamshf.online.